Not everyone takes the tried and true path to advertising or marketing. I talked to several people who had careers outside the ad world for five or more years, and these are their stories. It was a pleasure interviewing sources for this article and writing about their diverse talents.
This year, Tylenol, Chobani, Target and other brands released socially forward spots during Pride Month. Here’s a roundup of the spots, including Google + Business’s story of a person who transitioned.
In preparation for spring home improvement projects, Benjamin Moore started its “most ambitious” campaign yet, according to the company. I talked to CMO Ron Schuller about the campaign, including its new TV spots that feature puppets as competitors’ employees.
At Advertising Age, I wrote a piece on mobile advertising spending based on a report from eMarketer. The big takeaway is that mobile ad spending is on the rise–especially in-app ad spending. As people spend more time on their phones, marketers sense an opportunity to for location-specific, controlled advertising. The item was shared over a thousand times.
I interned at Tikkun, an interfaith magazine with a focus on politics and religion based in Berkeley, CA. As an intern, I edited articles, researched images for the upcoming issue and interviewed artists for a spot on the Tikkun blog. Here’s a profile I wrote on Eric Drooker, whose art can be found on New Yorker covers and street posters. Here is a piece I wrote on Drooker.
Andrea Young lost three friends in the Virginia Tech massacre. Years later, she works in property and real estate management. I interviewed Young as part of a story on a new group action class that the University of Missouri began to educate and prepare students for such an event. “The goal of the class is to let you know that you don’t have to hide and wait,” Police Sgt. April Colvin said.