A new campaign from Jimmy Dean, the marketer of sausages and other breakfast foods, goes without the sunshine mascot that it’s used in ads for 10 years. But it aims to build on the character’s optimism to boost sales even at a potentially tricky time for processed meat sales. The new campaign called “Shine It Forward” is Jimmy Dean’s take on paying it forward.

Here’s one of the previous Jimmy Dean ads featuring the sunshine character.

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Author: feliciagreiff

Hi, I'm Felicia. I graduated from the University of Missouri Journalism School with a minor in English. I'm a social media and content manager in ad tech.

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